Throughout this book, readers are presented with agency/organizational analyses using a conceptual framework that is tied to a theoretical perspective about the desired outcomes. This framework provides the coherence for the book and assists individuals with the "mechanics" of writing and challenges them to understand why a particular strategy and with what desired and measurable outcome are they seeking. The book also conveys the "new grantsmanship" which is essential for navigating the economic, political, and social dimensions of proposal and grant writing.

The Fourth Edition is expanded and reorganized to follow greater coherence and logic in the presentation of the chapters. The new sections are:

@!fundamentals of proposal writing

@!the three lenses of proposal @!conceptualization

@!writing the proposal.