Intrinsic investing is based on the concept that an asset is worth what it pays or saves the owner, and not its market price. This style of investing allows you to estimate the value of almost any asset. The investor therefore has some idea when the market price is high and purchase should be avoided, and when the price is low and investment is advantageous. It is an alternative approach to simply placing your money in a mutual fund, or any other investment, and hoping that the market price increases.