SULJE VALIKKO

Englanninkielisten kirjojen poikkeusaikata... LUE LISÄÄ

avaa valikko

Bold - How to be Brave in Business and Win
41,40 €
Kogan Page Ltd
Sivumäärä: 336 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2011, 03.04.2011 (lisätietoa)
Kieli: Englanti
WINNER: CMI Management Book of the Year Awards 2012 - E-book Category

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.

BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Bold - How to be Brave in Business and Winzoom
Näytä kaikki tuotetiedot
ISBN:
9780749463441
Asiasanat:
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste