A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. With pedagogical features throughout, it introduces students to the vital skills they will need to succeed.

Contributions by: Jerry J Vaske, Begum Aybar-Damali, Yuksel Ekinci, Sheryl Kline, Edward J Ruddell, Harriet E T Dixon, L Brent Igo, Francis A McGuire, Gayle Jennings, Harmen Oppewal, Frederic Dimanche, Tom Griffin, Seyhmus Baloglu, Ahmet Usakli, Kathleen Andereck, Jacinta M Gau, Dogan Gursoy, Chenchen Huang, Lori Pennington-Gray, Patrick Tierney