This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.

The volume:



Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations.



Explores a range of political communication channels— from community radio to social media.



Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting.



Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric.

A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.