This comprehensive book is an earnest endeavour to acquaint the reader with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner.

Logically organised into 17 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognitions, perception and attribution, socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of stereotyping, prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction and relationship, social influence, aggression, prosocial behaviour, language and communication, along with applications of social psychology.

The theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context.

Written in an engaging style, the book is intended for the undergraduate and postgraduate students of social psychology and sociology/social works.

Highlights of the Book:

The text encompasses adequate content of the subject required at the university level as well as for UGC/JRF examination.
Every chapter begins with learning objectives, followed by key terms and ends with summary and review questions.
The text emphasises clarity (avoids technical language) to enhance its effectiveness.
Objective-type questions given at the end of the book test the students' understanding of the concepts
Glossary is provided at the end of the book to provide reference and at-a-glance understanding.