An easy to follow guide with step by step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step by step, handson examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prerequisites but an awareness of basic marketing and CRM concepts will be useful.