In the early 21st century, the worlds of the digital and the social have become irreversibly intertwined: we are now truly living in a digital society. This is Simon Lindgren’s starting point for his comprehensive new analysis of the contemporary media landscape. Neatly divided into three sections, his book introduces the central theories through which to frame digital society – the hot topics that have come to dominate both scholarly and public debates and the key research methods used in the field. It features:
- Succinct explanations of key concepts and theories
- Practical exercises to aid understanding and allow students to apply to their learning
- Further reading sections to help students explore the relevant literature and enhance their own research
- Guidance on key research methods such as digital ethnography, social network analysis and text mining
- Up-to-date, recognizable examples including Twitter, trolling and the selfie.
Sitting at the cutting edge of new media research, this is the must-have text for students of the digital society.