Simon Down's timely ethnographic study takes a philosophically reflective and empirically detailed look at the way in which enterprising people use narrative resources to construct their identity as entrepreneurs. The book draws on a wide range of intellectual sources, from naturalistic philosophy and social-psychology to sociology and organisational theory. Written in a strong narrative style, the book succeeds in making the often complex and inaccessible theories on self-identity easy to understand and convincing in relation to other notions of individual agency. Social aspects of self-identity are examined and elaborated on via the development of concepts such as cliches, generations, space and relationships. These concepts are, in turn, drawn from the narrative, temporal, spatial and relational frameworks through which individuals express self-identity. Neither super-heroes nor villains, the case-study entrepreneurs in Narratives of Enterprise emerge as normal people who seek to make sense of the world through their enterprising activity.

Providing a much needed and sophisticated empirical benchmark in a range of debates current in enterprise and organisation studies, this highly accessible book is a 'must-read' for anyone interested in the intersection of self-identity and the character of the entrepreneur.