Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist who introduced standardized mass production to fine mechanical watchmaking, fostering in turn a corporate culture of innovation that endures today. Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style journalists David Coggins and Matthew Hranek, music-industry legend Nile Rodgers, advertising writer Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.