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Effective communication in business practices

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyse and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.