Artists, film-makers, musicians, lonely kids looking for love...all twists on life can be found on the new breed of social networking sites. These sites - such as Bebo, Faceparty, Facebook and Myspace - are the most powerful social force since the formation of the internet itself, revolutionising not only the Internet, but an entire generation's social lives. Bloggers have found love, unwise liaisons have been discovered and careers have been launched. In June 2006, "Playboy" magazine launched a special edition focusing on 'girls of Myspace'; within the UK music industry, My Chemical Romance, Lily Allen and Arctic Monkeys have all enjoyed huge success on the back of publicising their music on such websites...the impact and repercussions are infinite. Through interviews with bands, music industry professionals, and a host of weird and wonderful characters, the history and impact of these unique websites - and their social impact - is told for the first time in a suitably irreverent style.
This is not a book for computer geeks or tech-heads, but an immensely readable and entertaining insight into the real people and bewildering stories caught up in this most modern of digital communications.