Oxford University Press Sivumäärä: 252 sivua Asu: Pehmeäkantinen kirja Painos: Paperback Julkaisuvuosi: 2008, 20.11.2008 (lisätietoa) Kieli: Englanti
This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.