Showcasing 100 examples this books shows how international product designers solve their main task: to combine creativity and functionality. The main task for modern product designers is how to combine creativity and functionality. This book showcases different types of products such as furniture and industrial designs for the household and personal use, introducing projects from all over the world. It includes product descriptions, photographs, and designers' sketches showing the design processes. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. SELLING POINTS: . The book is in the line of the other publications by Wang Shaoqiang: 240, big format, hardcover, newest designs by design studios from all over the world the editor get access to as editor of the prestigious 360 Degrees design magazin. . There are almost no books which give an overview over current design tendencies. Most of the books have a textbook structure and explain how to design or deconstruct designs to understand design processes better. Other available titles give either an overview on modernist design history or over the best designs from 1945 till today.