The growing use of arts-based learning reflects a dramatic shift in the boundaries that previously defined the limits of experience deemed relevant to the business world. This shift has been triggered by profound technological and social changes that transformed the culture of business over the past decade by favoring companies inventive enough to find their own ways forward, flexible enough to respond quickly (and competently) to the unexpected, and spontaneous enough to lead change effectively. Originally published as Journal of Business Strategy (2005, Vol.26, No.5)