How do audiences experience live performances? What is gained when a national theater is born? These questions and more are the subject of Locating the Audience—the first in-depth study of how people form relationships with a new theater company. Investigating the inaugural season of National Theatre Wales, Kirsty Sedgman explores how different people felt about the way their communities were engaged and their places “performed” by the theater’s productions. Mapping the complex interplay between audience experience and identity, the book presents a significant contribution to our contemporary project of defining cultural value. Rather than understanding value as an end point—“impact”—Sedgman makes the provocative claim that cultural value can better be understood as a process. By talking to audiences and capturing pleasures and disappointments, Locating the Audience shows the meaning-making process in action.