This is an OCR edition without illustrations or index. It may have numerous typos or missing text. However, purchasers can download a free scanned copy of the original rare book from GeneralBooksClub.com. You can also preview excerpts from the book there. Purchasers are also entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Original Published by: Small, Maynard in 1910 in 299 pages; Subjects: Advertising; Psychology, Applied; Business & Economics / Advertising & Promotion; Psychology / Applied Psychology;