Tourism, hospitality and event managers seek to provide 'wow' experiences to their visitors through better design and management. This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.

Contributions by: Pierre J Benckendorff, Ana Claudia Campos, I-Ling Chen, Peiyi Ding, Rouven Doran, Afiya Holder, Shan Jiang, Svein Larsen, Dung Le, Kuan-Huei Lee, Shanshi Li, Xiang Li, Wei Liu, Júlio Mendes, Brent Moyle, Liubov Skavronskaya, Beverley Sparks, Patricia Valle, Gabby Walters, Ying Wang, Katharina Wolff, Laurie Wu, Lihua Gao