Effective Public Relations, Scott M. Cutlip; Allen H. Center; Glen M. Broom

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Effective Public Relations

Scott M. Cutlip, Allen H. Center, Glen M. Broom

66,30 €

Sivumäärä: 592 sivua
Asu: Pehmeäkantinen kirja
Painos: 8. painos
Julkaisuvuosi: 1999, 01.07.1999 (lisätietoa)
Kieli: Englanti

Korvaava tuote: 9780131230149

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

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