Happening presents 29 happenings - in the broadest sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust.

Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translated the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

With today’s communication overload, marketeers have to come up with new ways to get and keep people’s attention. In Happening designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Compiled by: Tessa Blokland