This new book documents a specific project within Zurich University of Art, their Masters course, that is based on experimental and project-orientated thinking as well as trans-disciplinary, individual and collaborative work. Work created in this project was featured in a public exhibition throughout the summer, 2013. It Is All in the Detail challenges the reader to get up-close-and-personal with art, to get involved. Challenging perceptions, it focuses its attention from the general to the detailed, from the conception of projects to their realisation. It is insightful and thought-provoking, contemplative of the art itself, the creative process and its meaning.