Never before have so many had the opportunity to achieve their potential. In this groundbreaking presentation, Scanlan offers an arresting analysis of coaching and suggests that, without a thorough understanding of personal growth, and a commitment to their own growth, a coach's capacity to add value will be limited. Indeed, he posits that, in the absence of these, a coach will likely collude with their clients as they repeat old patterns with a new look. To move to our full potential we need to open ourselves to a process of transformation, perennial in its nature but needing culturally relevant expression. Scanlan suggests that whilst this process is not for the faint-hearted,it will strengthen us emotionally and prepare us for incremental steps of challenge and empowerment.This book will invite you to open new doors to your consciousness and to new understandings of your potential. It will invite you to move closer to the gift of who you really are - to aim for the pinnacle of your humanity.