Streaming video, the enabling technology behind Internet-based TV, represents a tremendous opportunity for Internet entrepreneurs, corporate IT departments, and others who would like to be on the cutting edge of this fast growing industry. With an emphasis on integrating pay-per-view services into e-commerce systems, this practical guide teaches developers how to set up a Web site to enable streaming video. Using readily available, off-the-shelf software from Microsoft and RealNetworks, expert Sanjay Singh explains all the technical and business details involved in building a broadcast-quality streaming video system. He covers in depth balancing performance and profitability, integrating a billing solution with a backend database, creating dynamic content using such tools as JavaScript, XML, and SMIL, and much more.