Uniquely accessible and immediately, applicable this handbook provides the first approachable text on data mining written for students as well as researchers. It presents an overview of the field, including basic techniques and algorithms, advanced techniques and algorithms, systems and software issues, and real-world, state-of-the-art applications. It offers a much-needed, unified view of the research literature along with the best industry practices. It also includes a special section that breaks down application/industry sectors to provide an overview of data mining as used in their specific fields.