SULJE VALIKKO

avaa valikko

Advertising & IMC with MyMarketingLab
78,70 €
Asu: Moniviestin
Painos: 9. painos
Julkaisuvuosi: 2011, 19.05.2011 (lisätietoa)
Kieli: Englanti
Korvaava tuote: 9781292017396

For introductory courses in advertising.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.



Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Advertising & IMC with MyMarketingLabzoom
Näytä kaikki tuotetiedot
ISBN:
9780273754510
Sisäänkirjautuminen
Kirjaudu sisään
Rekisteröityminen
Oma tili
Omat tiedot
Omat tilaukset
Omat laskut
Lisätietoja
Asiakaspalvelu
Tietoa verkkokaupasta
Toimitusehdot
Tietosuojaseloste