Ethical behaviour involves much more than avoiding being sanctioned by a disciplinary body. For psychologists, being ethical is also a positive goal that involves striving to reach one's highest ethical ideals. Guided by the APA Ethics Code, amended in 2010, the authors provide short sketches illustrating the standards that psychologists must follow. In addition, they emphasise how psychologists can actualise their personal values and ethical acumen in their daily work. Psychologists are shown a variety of ways to reach this goal: by attending to their emotional well-being by using the five-step decision making model presented in this book by using risk reduction strategies in difficult cases by basing their professional conduct on overarching ethical values This second edition features new material on the positive impact of continuing education programs; consideration of emotional problems and non-rational decision making on professional competence; and discussion of the challenges of delivering psychological services using electronic media.