In the beginning was beauty, and beauty was with God, and beauty was God. If the tradition of divine names, that (in its Christian form) originates with Dionysius the Areopagite and includes among its ranks Albert the Great, Thomas Aquinas, and others, is correct in identifying God with the name beauty, then repurposing the Prologue to John's Gospel in this way seems hardly controversial. For if beauty is a divine name then not only is it fitting to say God is beautiful, but it is equally fitting to say that God is beauty itself. However, like most arguments from fittingness-that is to say, arguments whose veracity derives from the congruency, proportion, or harmony between the various elements of a proposition or idea rather than from some categorically higher, or univocally determinate, logical necessity-the simplicity of its utterance stands in stark contrast to the complexity of its intelligible content. It is the aim of the present work is to explore what it means to say that beauty is a divine name.