This easy-to-read book integrates research and performance-based concepts in order to demystify and debunk the conventional wisdom about education. For many years, education has been beset by myths - myths that it can't be fixed with new concepts, that it takes specialists to diagnose what's wrong, that research doesn't reflect the real world, that the lessons of business cannot be generalized to education. This book takes on these misunderstandings and shows precisely what educators may do in order to overcome them.