It's hard to avoid Larry Ellison and the Oracle phenomenon. Judged by some to have overtaken Bill Gates as the world's richest man, Ellison has taken the company he founded 25 years ago to the forefront of the new economy. Best known for its database software, Oracle products provide the backbone of internet and land-based businesses worldwide.





Now Business the Oracle Way teaches you the lessons of Ellison's and Oracle's success. Lessons about product quality, about the relentless pursuit of market share, about public profile and about sheer determination. Love him or hate him, Larry Ellison is King of the Valley. Have you got what it takes?