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The ultimate guide to the world's greatest slogans.


Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.


Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:








What makes a memorable slogan


The most successful examples in your own industry


The stories behind the best-known slogans of over 60 companies


A directory of a further 2,500 slogans




The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.