As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. This book offers an in-depth account of this exciting sector of the design world. This book presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. SELLING POINTS: This book offers some of the ways packaging design can be used to help a product stand out. Colour illustrations