An innovative and engaging learning system for International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. 

To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material. 

Note: This is the standalone book, if you want the book/DVD package order the ISBN below

0136090737 / 9780136090731 International Business 2011 Video Library

0136090982 / 9780136090984 International Business: The New Realities