Learn the Secrets Bestselling Authors Use to Generate Online Publicity and Profits The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Second Edition) written by bestselling author and online book promotion expert Patrice-Anne Rutledge, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. This essential guide will help you: -- Develop a website that drives book sales -- Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour -- Profit from new media such as blogging, podcasting, and web video to develop an audience and your all-important author platform -- Learn by example, with dozens of sample scenarios that help you quickly put technique into action -- Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book -- And much more!