In this ambitious, interdisciplinary work, Loyal D. Rue reassesses the value of deception in nature, and in human society, asserting that myths are essential to the health, and even survival, of a culture as a whole. Advancing his theory of the Noble Lie, he maintains that we urgently require a new myth to replace the religious beliefs rejected by the modern mind. Such a Lie, Rue believes, offers our only salvation from the psychological and social chaos now threatened by the spread of scepticism about the meaning of the universe and life. Rue holds our deeply ingrained western bias against deception up to rigorous examination, comparing it to what he calls the natural bias in favour of deception. Evolution rewards the successful deceiver, he maintains, and cites examples from the natural world and from psychological research indicating that strategies of deception and self-deception are essential to our personal well-being.