For introductory courses in Tourism/Travel and Hospitality.

This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry—including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.