Palgrave Macmillan Sivumäärä: 230 sivua Asu: Kovakantinen kirja Painos: 2008 Julkaisuvuosi: 2008, 03.11.2008 (lisätietoa) Kieli: Englanti
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.