Take It Off, Keep it Off is the plan for women who have struggled for years - in some cases their entire lives - to lose weight and now regularly rock skinny jeans and crush lOKs. From those who have been overweight since childhood to mums who couldn't take it off after having a baby, these women have tried every trendy diet and popular exercise program out there, poring over before and after shots and wondering how to take that first step. As the former editor of Women's Health's popular "You Lose, You Win" column, Rotchford has distilled the weight loss lessons and inspiration of hundreds of women into an easy-to-follow practical program. The 5-day quick-start meal plan provides innovative eating strategies that focus on protein and portion control. With a three-phase exercise plan that features time saving strength and cardio routines specifically designed to blast fat fast, this straightforward program clears a solid path toward transformation. Motivated by success stories, readers can now lose the weight and gain strength, confidence, and the longer, healthier lives they deserve!