This new book provides support and advice to enable you to embrace and lead change that will drive your firm's competitiveness, efficiency, profitability and future success. It will help you to develop a strategic plan for your firm, backed by a series of tangible tactical supporting projects, initiatives and actions which will result in a more successful, sustainable and
profitable modern law firm.

The book introduces the idea of considering all the activities of the firm through the Client Lens (R) - in other words, seeing every aspect of its work from the client's point of view. Using a new model, it breaks down the activities of your firm into four key stages based on the journey your clients make when they buy a legal service from you, and two key areas of support:
* Attracting - how to acquire potential customers, both individuals and businesses
* Convincing - how to convert people or businesses into customers
* Delivering - how to implement efficient and optimal processes for the delivery of legal
services
* Keeping - how to create customer loyalty and maximise future value
* Managing - how to run the firm as an efficient and well-managed business
* Technology - the opportunities to be gained from applying integrated, end-to-end technology.

Useful case studies and expert contributors provide real examples of the book's themes and
specific ideas in practice.