Clawson and Oxley's new workbook marries substance with skills, showing students how to conduct web-based data analysis using UC Berkeley's Survey Documentation and Analysis (available online for free) to discover firsthand the interesting questions that can be answered when manipulating public opinion data. Exercises cover a range of data collection techniques, survey research, and statistical analyses, ramping up from multiple-choice and open-ended questions to mini-research projects. An instructor's guide with solutions is available for adopters.