Understand what an employer is looking for from their job ad, show that you are that person through your CV, your application and in interview and you'll be The Successful Candidate.

You really want the job, but the first hurdle is a big one - how to decipher the job ad and make yourself sound like just what the employer is looking for. But it's not easy: what does "must have integrity" actually mean in concrete terms? Or "able to initiate change"? And how do you ideally demonstrate that you’ve got it?

Having interpreted over 75 of the most frequent job requirements, this bookexplains how you can demonstrate that you have what the employer is looking for. Recruitment ads seem to have a language all their own. The people who write them know what they are looking for, but do you? Help is at hand. The Successful Candidate translates recruitment-speak back into plain English, so you can find out what it is that employers really want.