In 2009, Rolling Stone named Joe Romm to its list of '100 People Who Are Changing America.' Romm is a climate expert, physicist, energy consultant, and former official in the Department of Energy. But it’s his influential blog, one of the 'Top Fifteen Green Websites' according to Time magazine, that’s caught national attention. Climate change is far more urgent than people understand, Romm says, and traditional media, scientists, and politicians are missing the story.