This book examines how everyday activists can enhance their effectiveness.

Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluators in non-profit organisations, Kelly and Rogers provide tools and strategies for measuring, improving, and sharing the effectiveness of planet-saving activities. They draw upon interviews with everyday people who are contributing to change in their homes, community groups, workplaces, and social settings to understand how they motivate and encourage others. The book concludes with a realistic look at individual expectations and focuses on how to prioritise self-care to ensure that activists can keep contributing in a way that maintains their wellbeing and balance.

A Toolkit for Effective Everyday Activism empowers people to use theory, research, and practical tools to leverage their power so they can make the maximum contribution possible and sustain their efforts over the long term. It will be a great resource for individuals working and volunteering in community groups, NGOs, and non-profit and corporate organisations with an environmental focus.

The Open Access version of this book, available at http://www. taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 international license.

The electronic version of this book was funded to publish Open Access through Taylor & Francis’ Pledge to Open, a collaborative funding open access books initiative. The full list of pledging institutions can be found on the Taylor & Francis Pledge to Open webpage