Gain the competitive edge as you:

• Plan for marketing success with Roger’s easy-to-use worksheets and templates
• Craft compelling messages that engage your reader’s full attention
• Master basic design principles and exploit the power of color, type, and graphics like the pros
• Learn insider techniques that make your marketing materials credible, recognizable, and reusable
• Choose the most effective medium and distribution method to match your needs and budget
  
  
  Companion Web site includes:
  
  
  • Copywriting and design resources
  • Downloadable worksheets and templates
  • Numerous examples of effective design