For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course. 

Strategic, applied, and performance-oriented.  While most textbooks in this area stress concepts and theory, Market-Based Management, 4e,  incorporates a more strategic and applied approach.  External performance metrics of a business are emphasized and actual measurement tools are provided.  Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.