Our roots grow deep: "The Story of Rodale" chronicles the uniquely American story of a son of strict religious immigrants who embraced American life in New York City in the early part of the 20th century. In spite of the odds, J.I. Rodale's boundless curiosity and dedication to sometimes eccentric, often innovative ideas on healthy living laid the foundation for the internationally renowned, multimillion-dollar company Rodale, Inc. The company, still privately owned and run, reaches some 25 million people through "Prevention", "Organic Gardening", "Men's Health", "Women's Health", "Best Life", "Bicycling", "Mountain Bike", "Runner's World", and "Running Times" magazine, in addition to best-selling books such as "The Doctors Book of Home Remedies", "The South Beach Diet", "An Inconvenient Truth", and "Eat This Not That!".