The endoplasmic reticulum (ER), called "the mother of all membranes," is spotlighted in this timely new book. The work presented here is especially exciting since GFP-technology has provided new ways of looking at the dynamics of the ER and its relationship to other organelles, particularly the Golgi apparatus and peroxisomes. This book provides in-depth knowledge of the ER and the diverse roles it plays - for instance, in protein trafficking, homeostasis of cellular calcium, plant hormones, and lipid synthesis. These manifold activities are reflected in the great plasticity of the ER as a structure, with more than a dozen specialized domains recognized for this organelle.