52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century:

Stop thinking like an employee and start thinking like an entrepreneur
Surround yourself with positive people
Develop systems and procedures
Hire an assistant, so you can concentrate on clients
Know your product, yourself, and your client
Under-promise, over-deliver
Turn problems into opportunities