HOW Secrets of the New Economy, Paul G Roberts' 3rd instalment in his Trilogy now on sale.

The internet no longer belongs to the young hacker with an evil idea. The digital revolution now belongs to the world, and it's attracting super smart entrepreneurs from every field imaginable (including advertising) all hell-bent on changing it.

Roberts predicts that in the next twenty years, technology will advance so exponentially that it will exceed human intelligence, advances in biotechnology will allow medical science the capacity to provide software upgrades to your own DNA, and nanotechnology will make it possible to create any physical product using inexpensive information processes. The Digital revolution, together with all the other five scientific revolutions, will place immortality and an unfathomable intelligence in our grasp.

In this edition Roberts reveals not only the many tools and processes of how one can thrive in this economy but he has also dealt with some of the social, spiritual, and philosophical implications that these advances in technology bring.

Roberts believes we are in the early stages of a technology-based revolution, a revolution that is changing the fabric of our civilisation. Changing the way we work, the way we learn, the way we interrelate, the way we buy and sell things, the way we are educated, and the way we are entertained-; in short, the very essence of the way we live. What will humanity look like in twenty years' time? He offers a look. In this edition included are his thoughts on a new advertising effectiveness model, and a very useful "How To" guide section on many of the Secrets of the New Economy, secrets that his group has personally mastered and commercialised for profit.

The book also discusses the evolution of Content and its connection to Comment, Curation, and what he calls the Conversation Prism. The New Economy, its digital capabilities, and interconnectivity has made 1960s, Mad Men-type advertising as obsolete as smoking inside offices. The days of the advertising interruption, consumer demographics and the power of hidden persuasion has all but been edited out. The industry itself has recently even officially announced this, saying at day one of the 2011 Cannes Lion Awards Event that "it's no longer about advertising, but commercial creativity," something Roberts has been quoted publicly since 2007. He offers a new model of effectiveness.

From how to publish your own e-books, how to make best selling Apps, how to use Social media, how to Master Content, and many more topics are included in clear easy to follow language.
Roberts says the Internet industry is not a singular business. It now encapsulates the human narrative, writ very large.

Paul G Roberts is an internationally published author, futurist, and new media pioneer, entrepreneur, branding expert and creative director. He has always been obsessed by what's coming next. He has founded and ran communication agencies for the last twenty years. During this time, he has worked with a who's who of major global corporations on hundreds of innovation, branding and advertising assignments. He is currently Owner/Founder and Creative Director of the boutique new media group - The Branding Establishment. You can follow his Blogs at www.brandingestablishmentgroup.com and on Twitter @ThePaulGRoberts. His group makes and publishes books, e-books, Apps, Content, games, new media and software technologies for the world market.