The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.







Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text.

Expanded coverage of strategy formulation in electronic commerce.

Emphasises the link between analytical frameworks and their application to real-world business problems more strongly.

Reflects the most recent conceptual and theoretical developments in strategy analysis.

Takes a global perspective throughout.