Used in conjuction with the best-selling text

Contemporary Strategy Analysis , 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.







New, in-depth international cases, with a focus on today s technological advances.

Can be used alongside the best-selling textbook Contemporary Strategy Analysis , 4th edition or as a stand-alone text due to its broad view.

Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.